The years 1990-1992 marked an important turning point in the homeschooling movement. Cheryl Seelhoff looks at this important time. She explores educational philosophies as a source of division, the home-centered living movement, the issue of remarried homeschoolers, the expertization of homeschooling, and more.
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.
No other book on home education has encouraged more teenagers to "rise out" of school than Grace Llewellyn’s Teenage Liberation Handbook. Seven years and many liberated teens later, she has evolved into a recognizable, respected voice that unschoolers embrace.
In July 2000, Louisiana residents Joyce and Eric Burges created the National Black Home Educators Resource Association, a nonprofit organization that provides advice on curriculum materials, pairs new families with veteran home educators, and produces an annual symposium. The Burgeses’ goal is to encourage other African-American families to become more involved in their children’s education. This article tells their personal story and how they have impacted the community in which they live.
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
This is an interview with Dr. Raymond Moore, with an emphasis on his and his wife's influence on the homeschooling movement.
An interesting list of homeschoolers from history, along with a short description of homeschooling experience.
Patrick Farenga's discussion of the role John Holt played in the evolution of the homeschooling movement.
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
Explore some of the history of the homeschooling movement, why some parents choose to homeschool, the basics of homeschooling, and more. The article includes some homeschooling statistics and demographic information. Also included is a discussion of the influences of Dr. Raymond Moore and John Holt on the emerging homeschool movement.
Although HSLDA has changed over the past 30 years—in terms of the size of our membership and staff and our physical location—our original vision and purpose remain unchanged. HSLDA exists expressly for the purpose of advocating family and freedom.
The Homeschool Speakers and Vendors Association (HSVA) was originated and founded by Steve Clark, a homeschooling dad from Louisville, KY. From 1998 to the present, Clark also spent over 2000 hours working in homeschool booths and speaking at homeschool conventions all across the US and Canada. After meeting hundreds of other speakers and vendors at these conventions, Clark saw that there was a great need for an association that would provide support and assistance, mainly in the areas of compiling convention information and developing marketing resources. After brainstorming the idea with other vendors and speakers, Clark and his wife, Katrina, launched HSVA in 2003.
This article, written in 1998 on the fifteenth anniversary of Home School Legal Defense Association (HSLDA), chronicles HSLDA’s growth.
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
Cheryl Seelhoff discusses the controversy between her and other homeschool movement leaders.
Would-be reformers of the current educational system, including corporate altruists nor philanthropic foundations, have shown much interest so far in homeschooling's increasing popularity. Instead, they've focused on the promotion of charter schools and school vouchers. In this article, Greg Beato details some of the efforts of big business to reform public schooling, taking a look at corporate sponsorships, grants, and scholarship programs. It examines the dichotomy between those who criticize the system as an Industrial Age artifact and simultaneously push for more standardization and regimentation. Homeschoolers have provided an alternative that offers positive results in academics and other accomplishments. The article continues by looking at the future of the relationship between business and homeschoolers, from increasing scholarship opportunities to partnerships between homeschooling groups and corporations.
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
This essay by Michael Farris outlines why it is so important to fight for homeschool rights.