A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
No other book on home education has encouraged more teenagers to "rise out" of school than Grace Llewellyn’s Teenage Liberation Handbook. Seven years and many liberated teens later, she has evolved into a recognizable, respected voice that unschoolers embrace.
Twenty years ago, home education was treated as a crime in almost every state. Today, it is legal all across America, despite strong and continued opposition from many within the educational establishment. How did this happen? This paper traces the legal and sociological history of the modern home school movement, and then suggests factors that led to this movement's remarkable success.
A look at what homeschoolers buy and different ways to reach the homeschool market.
A look at the change in the homeschooling movement from an inclusive philosophy to a more structured, compartmentalized, and politicized structure.
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Patrick Farenga looks at the history of homeschooling from before the founding of our country to present day. He includes discussion of the work of some important people in the homeschooling revolution.
This infographic from OnlineCollege.org features a graphical representation of the history of homeschooling, methodologies, statistics, and other interesting facts.
Cheryl Seelhoff continues her look at the history of homeschooling by examining the importance of the HSLDA's response to H.R. 6, a House of Representatives bill addressing issues in elementary and secondary education. The HSLDA warned that this bill might require certification of home educating parents, in contrast to the opinions of other members of the homeschooling movement.
A look back at the history of the Home School Lega Defense Association with Michael P. Farris, J. Michael Smith, Christopher J. Klicka, and David E. Gordon. Hear about the early years of HSLDA, the way home schooling has changed, and some of their most memorable cases.
For eight days in February, 1994, the home schoolers of this nation gave Congress a lesson on the power of grassroots politics it is not likely to forget. It began when an amendment was introduced to H.R. 6, an enormous education reappropriations bill, which would have required all teachers in America to be certified in each and every course they teach. (See article on “The Battle of H.R. 6.”) This provision would have encumbered public schools—especially small public high schools. It would have seriously interfered with America’s private schools. But for home schools, the provision was the political equivalent of a nuclear attack. America’s home schoolers astonished Congress with a political counterstrike that was quick, effective, massive, and decisive. There are three central reasons why the home schooling community was able to respond in this manner.
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
Would-be reformers of the current educational system, including corporate altruists nor philanthropic foundations, have shown much interest so far in homeschooling's increasing popularity. Instead, they've focused on the promotion of charter schools and school vouchers. In this article, Greg Beato details some of the efforts of big business to reform public schooling, taking a look at corporate sponsorships, grants, and scholarship programs. It examines the dichotomy between those who criticize the system as an Industrial Age artifact and simultaneously push for more standardization and regimentation. Homeschoolers have provided an alternative that offers positive results in academics and other accomplishments. The article continues by looking at the future of the relationship between business and homeschoolers, from increasing scholarship opportunities to partnerships between homeschooling groups and corporations.
Patrick Farenga's discussion of the role John Holt played in the evolution of the homeschooling movement.
In July 2000, Louisiana residents Joyce and Eric Burges created the National Black Home Educators Resource Association, a nonprofit organization that provides advice on curriculum materials, pairs new families with veteran home educators, and produces an annual symposium. The Burgeses’ goal is to encourage other African-American families to become more involved in their children’s education. This article tells their personal story and how they have impacted the community in which they live.
Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.
When Michael Farris and Michael Smith founded Home School Legal Defense Association in March of 1983, home schooling was just a tiny blip on the education radar screen. The concept of parents teaching their children at home was relatively obscure, and the families who chose to follow this non-traditional education route were fairly certain to face opposition from the educational bureaucracy and following legal entanglements, as well as from their own friends and family.
Homeschooling was growing rapidly in the 1980s in the United States, after starting from a very small base.
Homeschooling can feel intimidating for many parents. But don't forget, it comes in all shapes and sizes. This guide helps you familiarize yourself with all things homeschooling.